Artificial Intelligence – A new approach in pharmaceutical marketing

shree veena

Abstract

The simulation of human intelligence processes by machines, particularly computer systems, is known as artificial intelligence (Al). One of the most eagerly awaited digital healthcare innovations is Al. It's not about developing a mind with Al; it's about improving problem-solving tools. The importance and uses of Al in the pharmaceutical industry, as well as the function of AI in business development and pharmaceutical marketing, are discussed in this review paper. Al is used by over 33 pharmaceutical companies for various initiatives. Al has uses in Drug Discovery, Clinical Trials, Al-assisted robotic surgery, Analytical development, and finally, pharmaceutical marketing enhancement
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